There's a batch of buzz about SEO (Search Engine Optimization), and many businesses are look ways to increase their website visibility with the major search engines (Google, Yahoo, and Bing). Whether you've outsourced your business's SEO responsibilities or are handling things in-house, you need to make a point your SEO program isn't riding off the track attributable a lack of cognition or resources. Don't assume that all is well as is, instead you'll get a big surprise as you review your dealings statistics each month.
If you have made the investment in an SEO program for your business, you'll want to make certain that you're not making any of these common mistakes:
1.
No clear scheme.
How will you know you're reaching your SEO goals if there's no plan in place? SEO can easily become a waste of time and money when there is no action plan. A solid scheme helps ensure that all your online efforts work together to drive dealings to your website.2.
Lack of social media attention.
You need to post helpful, useful, and in dispute content on a regular basis to keep your fans and following return to your page. They will quickly lose interest in your Facebook or Twitter accounts if postings are every which wa and infrequently posted, or are filled with gross revenue pitches.3.
Keyword stuffing.
Google penalizes websites that load their pages and meta tags with keywords or numbers. According to Google, this includes cities, zip codes, and phone numbers. Not only will it not boost your SEO, it will lower it.4.
Inadequate keyword research.
You don't want to try to generate keywords on your own; you cannot predict how all users search for the products or services you provide. There are a number of keyword research tools available; use them to your advantage.5.
Using poor quality or broken golf links (includes spammy golf links).
Low quality and broken golf links don't serve any useful purpose to search engine users, and this flies in the face of the user experience Google wants for them. It's viewed by Google as manipulation of search results and negatively impacts SEO. In addition, buying or marketing golf links is a direct violation of Google's Webmaster Guidelines.6.
Lack of fresh site content.
People will return to your site when it provides updated and fresh information. The search engine algorithms like this, too. An on-going blog or set of articles will help to accomplish this.7.
Nothing on your website to convert visitants.
Even if your other efforts have delivered dealings to your website, what are you doing to convert them? Providing a query form to request more information or a price quote is effective in acquiring the website visitant to take action and providing you with a lead to build your prospect list for drip marketing. A free download for a white book or other offer to encourage the visitant to provide their contact information will stimulate conversions. Quality content, a substance that speaks to your audience, and a compelling call to action will accomplish the most important part of all of this: converting a lead to a sale.Running an effective SEO program is a coordinated effort, which requires a commitment to outlay the time and resources necessary for success. The results you will reap from such effort will boost your online presence and increase website dealings, drawing more visitants you can then convert to customers.
