Everyone has a reason for disbursement their money. Even rich who sometimes give money away, have a reason for doing so. No one parts with their money without an expectation. When that expectation is met or exceeded, they are more than willing to spend again or make a referral.
Much of this will seem like common sense, but it is so easy to forget. Many companies in our competitive marketplace are focused on pricing. They want to meet or beat the competition with their prices. Price is only one fourth of marketing. You also have to consider promotion, place (where you meet the client), and the product (goods and services received). Let's talk about all four aspects.
Price
. Best marketing practices actually suggest charging the highest possible price, not the lowest. What is really the purpose of going through all the trouble of producing a valuable service, if you do not make as much like you possibly can? Of course, lowering the price may increase the amount sold, but eventually, lowering the price will no thirster increase the amount sold. In all actuality, it would decrease the amount earned. Find the balance where you are able to charge the highest price, and comfortably meet the demand.Promotion
. How do you get the word out? How are clients determination you? You should perfectly focus 10 to 25 pct of your resources to promotion. Take advantage of the net, far and away the most twopenny-halfpenny way to reach tons of people with your message. Join industry groups and trade shows, and talk about yourself. Tell people why and how you provide value to them. Obviously, make a point it is in good taste, and use an attractive presentation.Place
. Place may actually be more important than price. Have you detected that gas prices are different in different locations? Some products and services are more important, and more expensive, contingent where you are. This is definitely something you should consider when decisive what product and service you want to offer, and what price you want to charge. And do not forget, the net has opened the door for small to large businesses alike to meet clients where they live.Product
. Hands down, the most important aspect of your business. This includes the product and all related services. This is where personal client service can go the extra mile. This is what our clients actually pay for. Your product, your insight, the experience of buying from you. It all adds up to something they will remember. What they remember must be an impressive event where they got what they expected plus a batch more. Be creative. Offer free gifts, send thank-you cards, do more... You will not regret it.Keep these in mind spell running your business. Pretty soon you will have clients coming in from all over because of referrals from your satisfied clients. If you meet and exceed a need, solve a problem, or are just friendlier than the competition, people will hear about it, and will choose to spend their money with you.
Business is personal!
