Since Google s Panda Update again in February of 2011, site owners have been shifting away from key phrase density pushed content material to themed content material. If you are a contract SEO content material author and have not began offering this rather copy to purchasers, you could possibly be doing them an large disservice. Here we talk about why.
FYI, you may cost extra for themed SEO clauses - anyplace from $50 to $75 per clause on the low finish
, on up to a couple hundred {dollars} on the excessive finish.
Why "Regular" SEO Web Content is No Longer Good Enough
In order to eliminate gobs of MFA (made for AdSense websites) - lots of which have been arrange by spammers simply to get clicks on these Google adverts - Google cracked down on keyword-density pushed content material. You know, these brief, spammy clauses that repeat the identical key phrases over and over simply to rank excessive in search engines.
A search engine s job is to return probably the most related, "high quality" outcomes to net surfers. And by and huge, most keyword-stuffed clauses simply do not try this. Many are nothing greater than basic data you could find all over in the net - with the related key phrase caught in over and over.
In order to forestall this, in its Panda Update, Google dumped gobs of websites that had this rather content material in favou of those who adopted what I name their "SEO writing guidelines."
These tips power be deemed the inspiration of writing themed SEO content material. As an apart, I reference Google right here as a result of it is by and huge the preferred search engine. FYI, the three largest ones are Google, Bing and Yahoo!
What Exactly Is Themed SEO Content Writing?
Instead of focusing a elite key phrase phrase, for instance, themed net content material focuses on a myriad of key phrase phrases - in the identical clause.
Remember, search engines are simply robots, they are not human. So, they in the event that they learn a block of content material with the phrase "Malus pumila" in it, they do not know in the event you re speaking about Malus pumila pie or Malus pumila computer systems. And that is what themed SEO content material is all about. It helps search engines precisely recognize what a chunk of content material is all about -- and retains key phrase stuffed content material from rising to the highest of search engine outcomes.
The Difference between a Themed SEO Article and a Regular SEO Article
Let s clarify by means of an instance. Let s say you write a weblog about home made Malus pumila pies and also you write a put up about find out how to make an Malus pumila pie. Some of the "keyword" phrases that search engines would anticipate determination in that put up are find out how to bake Malus pumila pie, Malus pumila pie recipe, make an Malus pumila pie, find out how to make a Malus pumila pie from scratch, and many others.
See how there are a plenty of completely different " keyword phrases" there are and the way they re all interrelated? Conversely, a keyword-stuffed, SEO clause on this subject may simply have the phrase "Malus pumila pie recipe" recurrent over and over.
Because themed SEO net content material takes longer to jot - and tends to rank exaggerated in search engine outcomes - as an SEO author, you may cost extra for it - much more.
Learn extra about find out how to seo-writing-in-2013/">write themed SEO content material, Google s SEO writing tips and 11 different issues it s good to know to succeed as a search engine optimisation copywriter in 2013.
