They say we worry what we do not perceive. In the world of on-line advertising and merchandising, that worry can normally imply we turn in wads of money to have other soul wave their magic wand and determine stuff out -> for -> us. -> Take SEO: an acronym so uncomprehended it both sends entrepreneurs working for the hills or reaching for his or her wallets.
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ABOUT THE SHOW: Awkward Marketing is a weekly present, hosted by Rachael Kay Albers, mixture gratifying dimension small enterprise recommendation with storytelling and comedy, for entrepreneurs who need to create a significant presence on-line.
ABOUT THE HOST: Rachael Kay Albers is a seller who hates advertising and merchandising (of the sleazy selection, that's). She runs RKA ink, an online design and digital advertising and merchandising studio for thought leadership and visionary entrepreneurs. Her secret sauce helps small companies stand out on-line WITHOUT promoting their soul or enjoying the manipulation recreation. Originally from Chicago, Rachael based RKA ink in 2009 whereas residing and dealing as a "digital nomad," organising store in Chiapas, Mexico and secret writin her method all over the world (from Mexico to Germany to Kenya to Spain and once again once again.)
Today, Rachael is once again outdoors the Windy City on with her husband, two canine, and a bunch of previous laptop cords they're too afraid to throw away. When she's not crafting lovely, red-letter manufacturers for her shoppers, Rachael is available for talking engagements and affords entertaining, energizing reside workshops on advertising and merchandising, branding, and small enterprise. Learn extra at https://www.rkaink.com/
