Encourage Negativity In Your Digital Marketing

It is All about digital merchandising,

I hear far too often from medium to the large corporations that the biggest fear they have with any digital merchandising scheme, predominantly utilising Facebook, or any social media platform for that matter; the possibility of receiving negative comments on their Facebook business pages etc.

  Marketing Officer

Well that is an stimulating idea; aren't they expression flatly that they expect negative comments because they either don't believe in their product or they have concern about their power to provide an accepted level of service to their client? They consider a digital merchandising scheme with Social Media dangerous to their brand, this is so typical with corporate Fat Cats operational in a safety net, spell aggregation their large salaries, but achieving nothing...

HOW OFTEN EMAIL MARKETING

So from the onset they do not have faith in their product? Then why on earth are they in business or why on earth do they work for an organisation that they fear! Why don't they just improve their game and get back to basics? OK, Im side tracking again.

Or even easier than that,

encourage the negativity

, don't fear it. After all, it is that negativity that can help them strive towards the perfect product or greater service; the negative comments are from their clients or potential clients, shouldn't they be hearing (or engaging) with them? Of course they should! That is what digital merchandising is all about.

Marketing has touched into a altogether new paradigm of client engagement, (traceable many digital merchandising techniques) hearing and evolution.

Old school merchandising techniques are not only coming back, they are back

, and to top it off relationships are being counterfeit like ne'er before.

Facebook, as one example, has given an chance first in chronicle to create a

one to many and many to one communication

platform for business. A business can market itself to many people at once (like the TV, radio or even print media) BUT Facebook allows for the many to chat back, and not only to you but to each other.

To not embrace this paradigm shift is not only foolish, but naive.

Embrace digital media.

Now let me assume that many of you are aware how important your use of digital media, and more so Facebook, for your business is; you have setup a Facebook page and started to post content. Great, BUT, you have to make out right! Facebook is about engagement and relationship building, some of you will recognise that conception to brand merchandising. Well that's exactly what it is. It is a platform for you to market your brand, not relentless merchandising as many do. This is a key part of digital merchandising with Social Media.

Let me get back to what prompted me to write this post. I had detected a rather large business, in the Health niche, post a comment on Facebook about health insurance (obviously, that's what they sell after all) They apparently got overflowing with some negative comments. This is fine, but it's what they did next that was a disaster! And it's not the first time I have seen this done, and sure as shot wont be the last. Instead of addressing (engaging) with their potential clients they made a comment on the post stating that they have retouched some comments traceable the nature of them.

EPIC FAIL!

especially for a digital merchandising business. The only comment they made was to highlight that they censure their content. Does that not make you question their unity as a business? So the chance to engage and possibly gain respect, and more clients, was blow out the door; not only did they not engage (which incidentally this page rarely does) but they had such disrespect for the potential client that they deleted their comments.

I am not having a go at this particular business, I have a close friend whose business does some great stuff on Facebook, but they don't engage! They miss the number one reason they are digital merchandising on Facebook; engagement and building a fan base (clients and potential clients). They on a regular basis post some great images, and I always make a comment, but not once has there been a response to my comment! Again, fail! A business should make it insurance to have

the chic on ALL comments on Facebook

. The concerning point here is this particular business outsource there Social Media to a supposed expert.

Getting back to the moral of the story, use digital merchandising strategies, especially Facebook for your Business, promote your business on Facebook not by advertising but providing stimulating content; and most importantly ENGAGE with your fans! That is what merchandising is all about after all!