There are no silver bullets in business. Secret weapons don't exist. You can't wake up and hope you make gross revenue. Oh yeah, you need gross revenue. No business survives without marketing stuff. I know guru's promise you that you "Never" have to sell anything to make money. Their systems do the marketing for you. If that was true you would be rich now.
Think about it. Athletes train for years before they cash in on on. Entertainers work side jobs for a years before they establish a career. Furthermore, these people practice their craft for hours a day. Honing their skills through persistence, perseverance, and consistency. They "Work". Then they anticipate improve on it work.
Work + Learning = Magic
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I converse with people everyday. Most of them are looking that secret formula that will cure their commercial enterprise woes. People want a "Sure Thing" that can help change their commercial enterprise future. Truth be told, the real question is, "How much can I earn with the to the last-place degree amount of time, effort, and money". People are lazy. Most want the path of to the last-place degree resistance.
Work is the secret formula. Improving your skills, investment in yourself, and following thriving systems are the ingredients that will help you become thriving. Again I refer to Athletes and Entertainers. You see the tangible results when you hear about their contract and megahit deals. (Don't envy them )imitate their work ethics, their drive, and the willingness to do what others won't to cash in on on on their opportunities.
8 Maxims from Fran Tarkenton
Who is Fran Tarkenton? Look him up. Only a NFL Hall of Famer and very thriving business man. Mr. Tarkenton says that there are no magic tricks. No silver bullets that will make you an over night success. Over night successes takes years to develop. Here are his 8 Maxims for business success:
Maxim 1 Help People
Be honest and transparent. Tell the truth all the time even when it cost you gross revenue. The reason why you are in business is to help people solve problems. Those businesses that serve the most people make the most money.
Maxim 2 Learn From Successful People
Why reinvent the will? Talk to thriving people. Read their books, watch their videos, buy their training programs. Imitate them then introduce on what you learn. Professionals have coaches then should you. Accelerate your learning curve by exploitation thriving models.
Maxim 3 No Silver Bullets
As mentioned earlier there are no silver bullets. Work and preparation are the ingredients to you earning money in business. You don't go from $4000 per calendar month to one million dollars over night. Success comes in increments. But you must test marketing campaigns, try new promotions, and ask your customers what can make your business better.
Maxim 4 Reinvent Yourself
The best investment is in yourself. Always look for ways to improve. Technology changes and you have to recognize that. Don't get stuck. Business models that stay the same get left behind. Always look for new ways to connect with your customers you bet to acquire new customers.
Maxim 5 Sense of Desperation
Don't rest on your laurels. Add a sense of desperation. It doesn't have to be constant but stay hungry. You really ne'er "Make It". Change happens. Never assume that things will always remain the same. That something will always work and that something will ne'er work. Errors of assumption can ruin your business.
Maxim 6 Learn More From Your Failures
You will fail more than you succeed. Don't believe me. A major conference ballplayer can get 3 hits for every 10 at bats and be considered and all-star. He is only hit 30% of the time. A quarterback can complete 60% of his passes and have a great year. A center can only hit 50% of his field goals and dominate a game. These professionals are failing half of the time.
People think failure is a sign to quit. No it's a sign to get better. You know what doesn't work. You can test and see what inevitably to be changed. What can I do next time so this will not happen. Embrace failure and get better.
Maxim 7 Sales = Cashflow
You have to sell stuff. Sales is the life-blood of business. Sales equal cashflow and cashflow keeps you in business. I have seen plenty of people go start a business and gross revenue is in the back of their mind. Learn how to sale. Learn how to market to get more gross revenue. Sales is the #1 priority. I don't know how people miss this point. If you hate gross revenue don't own a business.
Maxim 8 Nothing Takes the Place of Work
You have to work. People who say making millions is easy are lying to you. Hard work then increasing your skills will lead to business prosperity. Don't fall into the trap of exploitation short cuts or looking the next big thing. The deal of the century comes around everyday. But those deals require work. If you are looking wealth without the work you will be greatly disappointed.
There you have the 8 Maxims from Hall of Famer Fran Tarkenton. Considered the first dual threat quarterback. Also a thriving business man for over 40 years.
