Do you employ SKAGs? Yes, SKAGs - That s what the children are career single key phrase advert teams today. (Leave it to Millennials to provide you with a swish identify for optimizing your advert teams!)Read full clause - https://goo.gl/u5i72MSign up for our FREE AdPhrases Course - https://goo.gl/9hXnSPAs it seems, I m old fashioned. I ve been utilizing SKAGs since earlier than that they had a reputation. So, I ve gobs historical past with single key phrase advert teams.SKAGs are all the craze proper now as a result of the PPC neighborhood has found out this can be a constantly worthy proficiency!But like most issues folk get all labored up about - There s a time and place for every matter. So earlier than you rush away to begin break down your advert teams...Let s take a deeper look. There s a purpose why this proficiency works, and there are some shortcuts to implementing single key phrase advert teams in your campaigns.On the opposite hand, there are in addition some situations the place this proficiency can kill your AdPhrases account (or pronounce it DOA).How to make use of single key phrase advert teams (SKAGs)To comprehend how single key phrase advert teams work, we ve to take a step again, and have a look at primary AdPhrases account construction.An AdPhrases account homes all of your dataIn AdPhrases, your account identifies you with Google and controls your charge settings.An account can have many campaignsWithin in an account, you ve campaigns. The merchandising campaign degree is the place you direction the primary settings to your adverts. You set issues like every day funds, location focusing on, language and community focusing on at a merchandising campaign degree.When most individuals get began with AdPhrases, they exclusively create one merchandising campaign for his or her adverts. This isn t any bueno!To turn resolute be environment friendly together with your adverts, you need to create a number of campaigns. Running multiple merchandising campaign lets you check your focusing on settings.A merchandising campaign ought to have many advert teamsEvery merchandising campaign comprises advert teams. And you possibly can have a number of advert teams inside a merchandising campaign. Ad teams admit your adverts and your key phrases.An advert group can have many key phrasesEvery time mortal does a google search they enter a search time period, or key phrase. Keywords are what set off your adverts. The closer your adverts match the search, the extra beyond question they re to show. Ads that match the search are in addition a greater expertise for the mortal.The operate of an advert group is to arrange your key phrases and adverts in a tightly matched, nearly one-to-one, relationship.Healthy account constructionA decent relationship between key phrases and adverts is what I consult as "healthy account structure."But most new advertisers do not create this kinda careful account construction. Instead, they wind up confiding Google s account setup course of.And, Google is more than pleased to present you unhealthy AdPhrases recommendation.If you observe Google s default course of for establishing your account, you may have one merchandising campaign, one advert group, and one advert. And your single advert will likely be matched to about 100 generic and expensive key phrases.Think about adverts and key phrases from a mortal perspective. Are you extra prone to click on on an advert that matches your Google search, or an advert that is all generic? I d say that roughly 100% of the time, customers choose adverts that match their search.Google desires you to be inefficientThe AdPhrases arrange course of is dumbed down as a result of Google desires you to get you began promoting rapidly. And they profit from you being inefficient. When you are inefficient, you pay extra for advert clicks, and Google makes extra money!Did you understand that Google made $110 Billion {dollars} in 2020? I simply appeared it up at this time and my head exploded!How many branches does your AdPhrases account have?Think of your AdPhrases account like a family tree. You can have a wholesome family tree that branches out huge and much.Or, you possibly can observe Google s account setup course of, and construct a tree that exclusively has one department. We all know what occurs to family timber with just one department.Tight advert teamsFor years, I ve advocated for one matter acknowledged as "tight" advert teams. In a decent advert group, key phrases and adverts match carefully to precisely. The tightest advert group is a one-to-one relationship between the key phrase and the advert.Single key phrase advert teamsSKAGS are advert teams designed with a one-to-one relationship between the foundation key phrase and the advert.Let s see what this appears to be like like in apply. Below is model new advert group from my Agency Course.The root key phrase for this advert is - company course.In my SKAG I ve three variations of this key phrase:- Broad match modified- Phrase match- Exact matchAdding prolonged tail key phrasesTo make my single key phrase advert group extra granular, I can construct out prolonged tail phrases on my root key phrase.Adding the phrase on-line offers me one other variation of my root key phrase.As you get extra granular together with your advert teams, you possibly can have 50 to 100 s of variations of your root key phrase in your skag. 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