Social Media is an important platform for merchandising of any size of the business in today's digital era. The question "Why should we use social media for our business" quickly shifted to "How should we use social media for our business". Whether your business is 24 hours old or 24 years old, creating an online presence is very important. Marketing yourself well on social media necessarily a very strong scheme and there comes the real challenge. First of all, let me explain what exactly scheme is. It is a well planned military science scheme to define the main aim of your social media presence, your goals and to set parameters deciding what to reach you bet to reach. Today we will learn how you should plan your social media scheme in few simple steps:
Set your Objectives & Goals
First of all you need to specify your goals and objectives. What exactly do you aim for? Do you want brand awareness, client engagement or you want conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand awareness then you have to center on attracting increasingly unique visitors to your website. If you aim for client engagement then your focus should be acquiring more comments & likes on your social media posts. Keep your goals clear in your mind before preparation your scheme. The major goal ideas are basically:
Seo Marketing Experts
- Brand Awareness
- Customer Engagement
- Lead Generation
- Generate Revenue
- Grow Signups, newsletters, subscriptions
- Build a Community
- More Traffic to your Website
- Increase Press Mentions
Audit your current Social Presence
Before you start with your plan; start with auditing yourself where your social presence stands presently. Keep the following points in mind:
- Check which media you are presently active on
- Decide if it is the best social media as per your business goals. Not all social media works for all rather businesses.
- Keep a note of your current following count.
- Compare your visibility with your competitors' visibility and see what all changes you need to implement.
Find your Ideal Customer
You really need to be specific with this part. Imagine you are doing your merchandising with all the preparation, consistency and dedication but if the audience that you are targeting is not your potential clients then there is no point of all that hard work. Even the best business merchandising strategies fail if you are targeting the wrong audience. You need to find out your emptor persona from the universe and target them to make your strategies work and at long las reach your goals.
Keep an eye on your Competitors
It is very important to be well aware with your competitors. Your competitors can tell you much about what strategies to pick and what all to do, after all they are targeting the same clients as you are. You can learn much from their successes and mistakes and implement them spell preparation your strategies. Pick some of your top competitors, check their social media pages and get an idea about the posts that are acquiring more engagements and research them.
Plan Your Content
It is very important to have an attractive and piquant content in order to drive audience's attention. If the content that you are posting on your social media is not piquant enough then you may not drive enough attention and you may even lose your current following. You need to deliver fresh and piquant content consistently to get more visibility from new visitors and retain existing following.
The different types of contents that you can share are:
- Blog Posts
- Videos
- Images
- Infographics
- Company News
- News
- eBooks
Invest in a Tool
When Focussing on social media, investment in a good social media direction tool is very important. The main feature and benefit of such tool is that it lets you docket posts for future so you ne'er miss your deadline and you can docket post as per your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph etc.
Track, Analyze & Optimize
Now when you have planned everything then comes the step where you need to measure whether the efforts that you are putt is paying off. It is time to track, analyze and implement necessary changes as required. Marketing is alone supported trial & error. You need to keep going optimizing your measures to improve your chances of success.
