A measures that societies evolve, also develops merchandising, telemerchandising is a form of merchandising a product (tangible or intangible) by telephone. The applications of Telemerchandising are many and are only limited by our creative capacity. Today in the United States one matter is certain, if you do not have a system of Telemerchandising is as abandoned as Sellers if they do not make soulal visits to their clients. In Europe, the Telemerchandising met its first phase in the years 78-85, the character of this stage of development is the need to give believability to the system among the managers of company. Entrepreneurs do not believe in the effectiveness of the phone as a tool of their strategies of merchandising, the first company that used telemerchandising in Europe were IBM, KODAK, RANK, XEROX, AMEX, 33M. After the achiever of the first tests, the telemarketer was developed in Europe beginning with Britain after France, Germany, the Benelux countries and, at present, implementation is popular in Italy and Spain.
TELEMARKETING
Interactive
Telemerchandising is the sole means in the field of merchandising, which establishes a dialogue between the sender and the receiver, any soul can talk on the phone, but communicate by telephone requires a large dose of creativity. A telephone conversation has to be a dialogue, not a monologue Radiated, we went to people with name calling and cognomen calling that they are willing to listen and be recognized, thu the grandness of a good argument by telephone.
Flexible
Unlike other media in the field of Direct Marketing, a telemerchandising campaign can change the communication contingent on the response we get.
Measurable
At each stage of the campaign, comparison the results obtained with the objectives antecedently set, you can control the development, analysis of the benefits, identify errors and modify the provision for succeeding phases.
Agile
Telemerchandising action can be enforced in a matter of hours, and the pace of the campaign is tick in terms of response and the inevitably of the client.
