Now that we have begun 2012, take an first-class backbreaking get a load at your website. Your coverage website ought to function the hub of all different advertising actions. What about coverage promoting, tradeshows, e-mail advertising and unasked mail? Those must be the spokes that drive results in your website hub.
To decide in case your coverage website is as efficient correctly, ask these 10 essential questions:
- How unremarkably is your website s content material up to date?
- Is each webpage of your website optimized to center on one or two key phrases with robust natural visitors potential?
- Is the visitors in your website rising?
- Is your website producing leads by means of using compelling affords that transcend the usual free quote?
- When you get a lead, do you deploy an automatic coverage lead nurturing course of?
- Are you utilizing an coverage weblog to repeatedly add recent content material and goal promising key phrases?
- Is your coverage weblog built-in on with your coverage social media accounts?
- Are you posting to your coverage weblog and social media accounts not to a small degree doubly per week?
- Can you inform the place your website leads are coming from and the way effectively they re changing?
- Are you utilizing information out of your website to fine-tune your general coverage advertising technique?
If you are considering of updating your website, take a tough get a load at prosody and technique. All too unremarkably, coverage organizations give attention to appear and feel, whereas they absolutely neglect operate. Don t make this error!
Before you dish out the massive bucks to the website supershops, make them bounce by means of just a couple of hoops. In some circumstances, their bells and whistles do not add as much like superiority leads - notably for B2B coverage entrepreneurs. Below are just a couple of inquiries to ask earlier than you signal on the dotted line:
- Can we replace our personal net webpage content material? How simple is it so as to add new pages?
- If we d like you to make a website change or add a touchdown webpage, what s the turnaround and price concerned?
- What share of your websites give attention to business-to-business lead generation vs. business-to-consumer lead generation?
- Can you present ROI case studies or testimonials for business-to-business purchasers?
- What lead nurturing capabilities does your website software package program have?
- Does your coverage website software package program enable me to combine lead generation, e-mail advertising, lead nurturing, SEO, social media and outcomes monitoring in a single user-friendly dashboard?
If you need discover this matter additional, be sure that to request my free report,
"Effective Insurance Websites - What You Need to Know Before Your Next Redesign."
